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ABSTRACT
Increasing air pollution in Jakarta reveals that the highest polluters are from vehicle emissions, which is 80% privately owned. The MOE has developed new regulations such as Ministerial Decree No. 141/ 2003 enforcing to EURO 2 by 2005 and also revising existing regulations of in used cars. In order to raise public awareness, the MOE developed a community based social marketing mechanism directed at private owned cars to support the I/M program. The project consists of vehicle emissions spot check activity in 2004 carried out within Jakarta and its surrounding areas. Results revealed that 63,8% of gasoline engine cars and 39,9% diesel engine cars complied with Indonesian vehicle emissions standard. From public opinion survey carried out to 192 respondents demonstrated high level of awareness within the public regarding vehicle emissions issues and willingness to support vehicle emission reduction program. Media coverage were noted to reveal large news articles on various vehicle emissions issue during that period. In conclusion, the activity could be more developed as an effective tool for future emissions reductions effort within other polluted cities in Indonesia.
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