Public awareness course in Yogyakarta
The GTZ SUTP project delivered a training course on Public Awareness and Behaviour Change in Yogyakarta on December 12, 2006, as a pre-event to the BAQ 2006 conference in the same city on 13-15 December. The course was given by Carlos F. Pardo, and Dr. Axel Friedrich from the German Environmental Ageny collaborated to its development.

Schedule and Venue
12 Dec (Tue) 2006 / 8:00-16:00 (venue to be confirmed with CAI-Asia)

Organizer
GTZ Sustainable Urban Transport Project

Short description of the event
Based on the Public Awareness and Behavior Change training document developed by GTZ SUTP, the course will emphasize on how to develop comprehensive and effective strategies of behavior change in sustainable transport, which will complement an existent transport policy and further its potential in improving citizen’s awareness and habits while using one or another mode of transport. The training course will describe why public awareness is important in developing a complete transport strategy, and will focus on specific measures that can be later applied in each participant’s city. Participants will have the chance to develop a comprehensive public awareness and behavior change strategy, along with a proper communications scheme that will diffuse the strategy’s objectives and results. Strategies will be developed based on proposed budgets depending on each city’s possibilities, and all strategies will be evaluated and corrected throughout the training course. Participants should finish the training course with the possibility to apply a strategy in their home city.

Objectives

• Describe the importance of public awareness in the sustainable transport agenda
• Explain awareness and behaviour change in sustainable transport among participants
• Develop a clear understanding of the stakeholders and target groups involved in urban transport
• Work with the participants on tools of how to get information from the population
• Design an awareness campaign tailored to each city’s needs
• Develop communications strategies for the campaigns that are developed during the course

Participants
The event is open to all participants, though a maximum of 30 confirmed participants is allowed (in order to have more effective interactive exercises). Those who will participate should preferably be professionals in human or social sciences, communication or publicity, policymakers or officials involved in outreach and diffusion of local policies.

Contact person
Carlos F. Pardo
Project Coordinator
GTZ – Sustainable Urban Transport Project (SUTP)
Cl 125bis # 41-28 of 404
Bogotá D.C., Colombia
Tel: +57 (1) 215 7812
Fax: +57 (1) 236 2309
E-mail: carlos.pardo@sutp.org