Abstract: Win-Win Transportation Solutions are cost-effective, technically feasible market reforms that help solve transportation problems by increasing consumer options and removing market distortions that encourage inefficient travel behavior. They provide multiple economic, social and environmental benefits. If fully implemented to the degree that is economically justified, Win-Win strategies would significantly increase transportation system efficiency. They are "no regrets" measures that are justified regardless of uncertainties about global warming or other environmental and social impacts. Because they provide multiple benefits they offer opportunities for cooperation and coordination among various organizations and political interests. This paper discusses the Win-Win concept and describes various Win-Win solutions.

Originally published as:
Todd Litman (2003), "Transportation Demand Management and 'Win-Win' Transportation Solutions" Chapter 45, Handbook of Transport and the Environment, Elsevier, pp. 805-814.

URL: http://www.vtpi.org/winwin.pdf